Today is your Mid-Term Exam, AM students!

Test in a Box: Mid Term Exam

First Year: You will do an 8in by 10in / 300 dpi resolution image. It will be a magazine advertisement. The most important thing is the concept for the ad. The other thing that is very important is the execution of the ad. You will choose your products last, after the Advanced and Practicum students.

You have the entire period to complete the ad for the product that you choose. Send it to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname.jpg". Please send it by 10:55 to be sure that there are no problems with emailing.

Advanced: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi of a second product. I do not care if you do the billboard first or the magazine ad. Remember, concept is key. Also remember, there should not be more than seven words on a billboard for maximum impact and readability.

You have the entire period to complete the ad and billboard for the products that you choose. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Please send these by 10:55 to be sure that there are no problems with emailing.

Practicum: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi of a second product. You will end with a third product that will have a web banner leaderboard done at 728px by 90px. It may be animated or un-animated. I do not care which of the three you do first. Remember, concept is key. Also remember, there should not be more than seven words on a billboard or a leaderboard for maximum impact and readability.

You have the entire period to complete the products. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Send the leaderboard as "yourlastname_leaderboard.jpg" (or a .gif if they are animated.) Please send these by 10:55 to be sure that there are no problems with emailing.

Product/cause list:

1-Public Broadcasting Service (PBS)

2-Werther's Original Candies

3-LipSense 

4-Florida Tangerines

5-Sally Hansen Velvet Texture Nail Polish

6-Colgate Cavity Protection Toothpaste

7-Nabisco Gingersnaps

8-Twinings Earl Grey Tea

9-Organic Valley Whole Milk

10-Oscar Meyer Premium Hot Dogs

11-Juicy Fruit Strappleberry Gum

12-Fujifilm X-S1 Digital Camera

13-The Peanut Gallery Daycare and Early Learning Center

14-GQ Magazine

15-Heinz Ketchup

16-McCormick Perfect Pinch Italian Seasoning

17-Whole Foods Market

18-Zing Fruit Juice

19-Guy Fieri Barbeque Sauces

20-Amazon Bookstore

21-Petsmart Pets Hotel

22-Josey Records

23-Panda Express

24-Wal Mart Express

25-Lay's Potato Chips

26-Rockstar BOOM! Strawberry Drink

27-Veggie Noodle Company

28-Radio Disney

29-Pedigree Dog Food

30-Old Spice Pure Sport Body Wash

FINAL EXAM for Fall 2016 Semester

First Year: You will do an 8in by 10in / 300 dpi resolution image. It will be a magazine advertisement. The most important thing is the concept (original idea) for the ad. The other thing that is also very important is the clean execution of the ad. You will choose your products last, after the Advanced and Practicum students.

You have the entire period to complete the ad for the product that you choose. Send it to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname.jpg". Please send it by 10:55 to be sure that there are no problems with emailing.

Advanced: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi of a second product. I do not care if you do the billboard first or the magazine ad. Remember, concept is key. Also remember, there should not be more than seven words on a billboard for maximum impact and readability.

You have the entire period to complete the ad and billboard for the products that you choose. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Please send these by 10:55 to be sure that there are no problems with emailing.

Practicum: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi of a second product. You will end with a third product that will have a web banner leaderboard done at 728px by 90px. It may be animated or un-animated. I do not care which of the three you do first. Remember, concept is key. Also remember, there should not be more than seven words on a billboard or a leaderboard for maximum impact and readability.

You have the entire period to complete the products. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Send the leaderboard as "yourlastname_leaderboard.jpg" (or a .gif if they are animated.) Please send these by 10:55 to be sure that there are no problems with emailing.

Here are the products available for this test:

Product 1 - Fre Alcohol Removed Wines
Product 2 - Bic Multi Color Pens
Product 3 - Tarte Lip Pigment
Product 4 - Michael Kors Handbag
Product 5 - Valspar Housepaint
Product 6 - Windows Software
Product 7 - Bank of America
Product 8 - Sorel Winter Boots for Men
Product 9 - Whole Foods Market
Product 10 - Ashley Furniture couch
Product 11 - Makita Lawn Mower
Product 12 - Sylvania Lightbulb
Product 13 - Gibson Acoustic Guitar
Product 14 - Current film "Sing!"
Product 15 - Cannondale bikes
Product 16 - Tostito's Salsa
Product 17 - Costco Bakery
Product 18 - Starbuck's French Roast coffee pods
Product 19 - Walgreen's Pharmacy
Product 20 - Trader Joe's 
Product 21 - Sargento Cheese blends
Product 22 - Nest Smoke Detector
Product 23 - Leica Camera brands
Product 24 - Neuro beverage brand
Product 25 - Parrot Drone
Product 26 - Surphaser 3D Scanner
Product 27 - Instagram
Product 28 - Band-Aid Brand Bandages
Product 29 - Sylvan Learning Center
Product 30 - Honey Nut Cheerios Milk and Cereal Bars
Product 31 - Cafe Brazil restaurant
Product 32 - Dinnie's Group Catering
Product 33 - Inhabitat.com website
Product 34 - Penzey's Spices
Product 35 - Tate + Lyle Sugar
Product 36 - Dasani Bottled Water
Product 37 - Meow Mix Cat Food
Product 38 - Whataburger Bottled Ketchup and Mustard
Product 39 - Nongshim Ramen Noodles
Product 40 - Smucker's Natural Peanut Butter with Honey

Test in the Box - Product Photos - DRAW A NUMBER!

1. Burger King Whopper
2. Urban Decay Naked Gloss
3. Baby Bee products for baby
4. Skinny Pop Popcorn
5. Nikon CoolPix Waterproof Camera
6. Oscar Mayer DeliFresh Honey Smoked Turkey Breast
7. Sears Craftsman Hammer
8. 2017 Citroen Aircross SUV
9. Smuckers Sweet Orange Marmalade
10. Honey Maid Graham Crackers
11. Race Trac Sodapalooza
12. Dyson Hot Cold Fan
13. Pace Chunky Salsa
14. Tostitos Spinach Dip
15. Purina Kit & Kaboodle Cat Food
16. GE LED Daylight Bulbs 
17. Chiquita Bananas
18. Jolly Rancher Candies
19. Timberland Shoes
20. Levis 501 Button Fly Jeans
21. Essie Nail Polish
22. TRESemme Hair Gel for Curly Hair
23. International House of Pancakes (IHOP)
24. Grands Buttermilk Biscuits
25. Crayolas
26. Febreze Air Effects
27. Gillette Mach 3 Razor Blades
28. Sparkling ICE Essence bottled water
29. Play Doh
30. Nintendo 3DS Gaming System

First Year: You will draw one number from my box, match it to the numbers above, and click on the link for your product shot. Create an 8x10" magazine advertisement and be sure it is at 300 dpi. Have a good idea fairly quickly, and call this part of the test PART 1. Once you have completed this, see me to draw your second number, and then take that number to match it to the product for your second piece. This one will be a 10"x4" billboard layout. No more than seven words, please!  Call this part of the test PART 2. Send the finished ads to me at adteacher@ymail.com

Advanced: You will draw one number from my box, match it to the numbers above, and click on the link for your product shot. Create an 8x10" magazine advertisement and be sure it is at 300 dpi. Have a good idea fairly quickly, and call this part of the test PART 1. Once you have completed this, see me to draw your second number, and then take that number to match it to the product for your second piece. This will be your animated web banner, done like the tutorial you had to practice with. Be sure it is set in pixels before you begin, not inches! Call this part of the test PART 2. Send the finished ads to me at adteacher@ymail.com

Practicum: You will draw one number from my box, match it to the numbers above, and click on the link for your product shot. Create an 8x10" magazine advertisement and be sure it is at 300 dpi. Have a good idea fairly quickly, and call this part of the test PART 1. Once you have completed this, see me to draw your second number, and then take that number to match it to the product for your second piece. This one will be a 10"x4" billboard layout. No more than seven words, please!  Call this part of the test PART 2. Once you have completed this, see me to draw your third number, and then take that number to match it to the product for your last piece. This will be your animated web banner, done like the tutorial you had to practice with. Be sure it is set in pixels before you begin, not inches! Call this part of the test PART 3. Send the finished ads to me at adteacher@ymail.com

IF ANYONE DOES ONE MORE THAN IS REQUIRED, IT WILL COUNT AS AN EXTRA CREDIT GRADE. WORK SMART, WORK QUICKLY.

2016 Student Gallup Poll About CAREER CENTER EAST ONLY

This is a direct link about the Career Center East only. Please only think about CCE as you answer these very important questions for us. Thanks for your 100% participation today.

Gallup Survey Link

Mid-Term Assessment 2016

Magazine ad mockup for Alpo dog food.

Read Instructions Carefully!

First Year: You will do an 8in by 10in / 300 dpi resolution image. It will be a magazine advertisement. The most important thing is the idea (concept) for the ad. The other thing that is very important is the execution of the ad or how well you do creating it technically. You will choose your products last, after the Advanced and Practicum students.

You have the entire period to complete the ad for the product that you choose. Send it to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname.jpg". Please send it by 10:55 to be sure that there are no problems with e-mailing it.

An example of a billboard for a McDonald's Big Mac.

Advanced: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi for a second product. I do not care if you do the billboard first or the magazine ad. Remember, concept is key. Also remember, there should not be more than seven words on a billboard for maximum impact and readability.

You have the entire period to complete the ad and billboard for the products that you choose. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Please send these by 10:55 to be sure that there are no problems with e-mailing.

Web leaderboard banners for Boys and Girls Clubs

Practicum: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi for a second product. You will end with a third product that will have a web banner leaderboard done at 728px by 90px. It may be animated or un-animated. I do not care which of the three you do first. Remember, concept is key. Also remember, there should not be more than seven words on a billboard or a leaderboard for maximum impact and readability.

You have the entire period to complete the products. Send these to Mrs. Harman atadteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Send the leaderboard as "yourlastname_leaderboard.jpg" (or a .gif if they are animated.) Please send these by 10:55 to be sure that there are no problems with e-mailing.

Good luck to everyone!

Mid-Term Test in a Box

Time is running today, so please be aware.

For your timed exam today, I have placed 30 high res product photos below with links.

Your job is to create advertising pieces using whatever product number you draw from the numbers that I will provide.

The first year will only produce one vertical 8" x 10" 300 resolution magazine advertisement using the asset that is provided. You may use this asset as a subphoto or a main photo. You need to write your own advertising copy. Please remember that the IDEA or CONCEPT is what is most important, but check spelling and keep it memorable! Use appropriate fonts. Don't settle, but push the quality level as high as you can in 2 1/2 hours. Keep your eye on the clock!

Advanced will do the same thing as first year, then you will come back to me to draw a second number and you will then do a 10" x 4" billboard design for the second product. Remember the 7 word limit for billboard copy. You have about 1 hr. 15 min. for each of these pieces. Keep your eye on the clock!

Practicum will do the same thing as advanced, but then you will do a third piece as well. After completing the billboard, come back for a third number, and for that product you will do a web ad, and the dimensions will be taken from this web ad guide. Any size is fine, whichever seems to be the best for your product. Remember, web ads are set in PIXELS NOT INCHES. If you do inches, the computer will freeze! You should only spend about 45 min. on each section. Keep your eye on the clock!

1. burger

2. Ryobi power tool

3. sushi

4. Calvin Klein socks

5. Joe's Crab Shack

6. Lenovo laptop

7. Ducati motorcycles

8. utensils

9. Nikon cameras

10. Skittles convenient size 

11. Zevia soft drink with Stevia

12. Gerber Graduates Puffs

13. L'Oreal nail polish

14. Pringles 3-pack

15. Nars cosmetics

16. Mercedes Benz

17. ice cream cone flavors

18. Quiksilver skateboards

19. Recchiuti Chocolates

20. Grandpa's Soaps

21. Estee Lauder perfume

22. jewelry

23. Avocados from California

24. Pursuit watches

25. Burpee seeds

26. Timberland women's 

27. Bic ballpoint pens

28. coffee beans

29. Ocean Spray CranApple

30. Octer backpack

PRACTICUM: Design Bootcamp Day 1

An Actual Testimonial:
“Growing up, I remember sitting around the television with my family, watching commercials like “Got Milk” or “Wasuuuup?” and thinking to myself, one day I’d like to be involved in making commercials. 

My professional experiences have been in building engineering. 

While earning my subsequent business degree, I took a required public speaking course. I remember our professor telling us, “This will be the most important course you will ever take. You will use these skills throughout your life.” Coming from an engineering background, I was a bit skeptical, but I soon realized the importance of communication. It’s an interpretative process; from the clothes you wear to the way you walk – you’re always communicating a message. 

After receiving my associate’s degree in business, I transferred to a university where I am preparing to graduate in a few weeks with my degree in Communications after completing an internship with a local advertising agency. With the current economy, I have seen many businesses constrain individuality. Creating new advertising campaigns is an outlet that enables me to think abstractly. 

There aren’t many boundaries within advertising; we do whatever it takes to get results. There is so much growth potential in new media. Literally, hundreds of billions are spent every year on advertising in the US alone. I am hungry to learn the ins and outs of the advertising/marketing field. I want to know what it is really like to pitch a campaign to a client. I hope to gain contacts and make relationships with people that will be long lasting. Surrounding myself with the right people is an important aspect in the professional world.” 

NOTICE THE PATH THAT THIS PERSON TOOK ^^^ 
THEY WENT FROM ENGINEERING, REALIZING THAT THEY NEEDED A BUSINESS BACKGROUND, THEN GOT SOME TRAINING IN PUBLIC SPEAKING, AND SUDDENLY DEVELOPED A CAREER INTEREST IN ADVERTISING. WHAT IS IMPORTANT TO REALIZE HERE? IS THIS AN EXAMPLE OF STEM TO STEAM?

The Challenge: With so much emphasis being placed on the importance of getting a STEM (SCIENCE, TECHNOLOGY, ENGINEERING, MATHEMATICS) education, your job will be to create an awareness of a STEAM (adding ARTS to STEM) educational choice. Here is an important article that I would like for you all to read: http://stemtosteam.org/

 

CREATIVE BRAINSTORMING: Having a quick conversation and doing a bit of research on the STEM to STEAM movement is important. Come to some conclusions of the benefits of this idea, and then your job is going to be to name your campaign to create an awareness. You MAY NOT use "Stem to Steam"... Products needed on DAY ONE include the following to be used in BRANDING your individual program of awareness:

1. NAME
2. VECTORED LOGO (B/W and COLOR versions: 5x5" at 300 dpi.
3. Another product that you will need to produce is a POSTER 18x24"and a corresponding 
4. WEB PAGE that continually introduces people to successes in the world of STEAM based programs (like the one at this location: MOUSE )

“[STEAM  is] an education in getting your hands dirty, in understanding why you made what you made, and owning the impact of that work in the world. It’s what artists and designers do.”

— John Maeda, President, Rhode Island School of Design