Monday, March 21, 2016

Mid-Term Test in a Box

Time is running today, so please be aware.

For your timed exam today, I have placed 30 high res product photos below with links.

Your job is to create advertising pieces using whatever product number you draw from the numbers that I will provide.

The first year will only produce one vertical 8" x 10" 300 resolution magazine advertisement using the asset that is provided. You may use this asset as a subphoto or a main photo. You need to write your own advertising copy. Please remember that the IDEA or CONCEPT is what is most important, but check spelling and keep it memorable! Use appropriate fonts. Don't settle, but push the quality level as high as you can in 2 1/2 hours. Keep your eye on the clock!

Advanced will do the same thing as first year, then you will come back to me to draw a second number and you will then do a 10" x 4" billboard design for the second product. Remember the 7 word limit for billboard copy. You have about 1 hr. 15 min. for each of these pieces. Keep your eye on the clock!

Practicum will do the same thing as advanced, but then you will do a third piece as well. After completing the billboard, come back for a third number, and for that product you will do a web ad, and the dimensions will be taken from this web ad guide. Any size is fine, whichever seems to be the best for your product. Remember, web ads are set in PIXELS NOT INCHES. If you do inches, the computer will freeze! You should only spend about 45 min. on each section. Keep your eye on the clock!

1. burger
3. sushi
22. jewelry