This is a direct link about the Career Center East only. Please only think about CCE as you answer these very important questions for us. Thanks for your 100% participation today.
Gallup Survey Link
Thursday, October 20, 2016
Mid-Term Assessment 2016
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| Magazine ad mockup for Alpo dog food. |
Read Instructions Carefully!
First Year: You will do an 8in by 10in / 300 dpi resolution image. It will be a magazine advertisement. The most important thing is the idea (concept) for the ad. The other thing that is very important is the execution of the ad or how well you do creating it technically. You will choose your products last, after the Advanced and Practicum students.
You have the entire period to complete the ad for the product that you choose. Send it to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname.jpg". Please send it by 10:55 to be sure that there are no problems with e-mailing it.
Advanced: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi for a second product. I do not care if you do the billboard first or the magazine ad. Remember, concept is key. Also remember, there should not be more than seven words on a billboard for maximum impact and readability.
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| An example of a billboard for a McDonald's Big Mac. |
Advanced: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi for a second product. I do not care if you do the billboard first or the magazine ad. Remember, concept is key. Also remember, there should not be more than seven words on a billboard for maximum impact and readability.
You have the entire period to complete the ad and billboard for the products that you choose. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Please send these by 10:55 to be sure that there are no problems with e-mailing.
 |
| Web leaderboard banners for Boys and Girls Clubs |
Practicum: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi for a second product. You will end with a third product that will have a web banner leaderboard done at 728px by 90px. It may be animated or un-animated. I do not care which of the three you do first. Remember, concept is key. Also remember, there should not be more than seven words on a billboard or a leaderboard for maximum impact and readability.
You have the entire period to complete the products. Send these to Mrs. Harman atadteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Send the leaderboard as "yourlastname_leaderboard.jpg" (or a .gif if they are animated.) Please send these by 10:55 to be sure that there are no problems with e-mailing.
Good luck to everyone!
Monday, March 21, 2016
Mid-Term Test in a Box
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| Time is running today, so please be aware. |
For your timed exam today, I have placed 30 high res product photos below with links.
Your job is to create advertising pieces using whatever product number you draw from the numbers that I will provide.
The first year will only produce one vertical 8" x 10" 300 resolution magazine advertisement using the asset that is provided. You may use this asset as a subphoto or a main photo. You need to write your own advertising copy. Please remember that the IDEA or CONCEPT is what is most important, but check spelling and keep it memorable! Use appropriate fonts. Don't settle, but push the quality level as high as you can in 2 1/2 hours. Keep your eye on the clock!
Advanced will do the same thing as first year, then you will come back to me to draw a second number and you will then do a 10" x 4" billboard design for the second product. Remember the 7 word limit for billboard copy. You have about 1 hr. 15 min. for each of these pieces. Keep your eye on the clock!
Practicum will do the same thing as advanced, but then you will do a third piece as well. After completing the billboard, come back for a third number, and for that product you will do a web ad, and the dimensions will be taken from this web ad guide. Any size is fine, whichever seems to be the best for your product. Remember, web ads are set in PIXELS NOT INCHES. If you do inches, the computer will freeze! You should only spend about 45 min. on each section. Keep your eye on the clock!
1. burger
.jpg){kind=link}
3. sushi
8. utensils
14. Pringles 3-pack
15. Nars cosmetics
16. Mercedes Benz
20. Grandpa's Soaps
22. jewelry
24. Pursuit watches
25. Burpee seeds
28. coffee beans
30. Octer backpack
Monday, June 1, 2015
PRACTICUM: Design Bootcamp Day 1
An Actual Testimonial:
“Growing up, I remember sitting around the television with my family, watching commercials like “Got Milk” or “Wasuuuup?” and thinking to myself, one day I’d like to be involved in making commercials.
My professional experiences have been in building engineering.
While earning my subsequent business degree, I took a required public speaking course. I remember our professor telling us, “This will be the most important course you will ever take. You will use these skills throughout your life.” Coming from an engineering background, I was a bit skeptical, but I soon realized the importance of communication. It’s an interpretative process; from the clothes you wear to the way you walk – you’re always communicating a message.
After receiving my associate’s degree in business, I transferred to a university where I am preparing to graduate in a few weeks with my degree in Communications after completing an internship with a local advertising agency. With the current economy, I have seen many businesses constrain individuality. Creating new advertising campaigns is an outlet that enables me to think abstractly.
There aren’t many boundaries within advertising; we do whatever it takes to get results. There is so much growth potential in new media. Literally, hundreds of billions are spent every year on advertising in the US alone. I am hungry to learn the ins and outs of the advertising/marketing field. I want to know what it is really like to pitch a campaign to a client. I hope to gain contacts and make relationships with people that will be long lasting. Surrounding myself with the right people is an important aspect in the professional world.”
NOTICE THE PATH THAT THIS PERSON TOOK ^^^
THEY WENT FROM ENGINEERING, REALIZING THAT THEY NEEDED A BUSINESS BACKGROUND, THEN GOT SOME TRAINING IN PUBLIC SPEAKING, AND SUDDENLY DEVELOPED A CAREER INTEREST IN ADVERTISING. WHAT IS IMPORTANT TO REALIZE HERE? IS THIS AN EXAMPLE OF STEM TO STEAM?
The Challenge: With so much emphasis being placed on the importance of getting a STEM (SCIENCE, TECHNOLOGY, ENGINEERING, MATHEMATICS) education, your job will be to create an awareness of a STEAM (adding ARTS to STEM) educational choice. Here is an important article that I would like for you all to read: http://stemtosteam.org/
CREATIVE BRAINSTORMING: Having a quick conversation and doing a bit of research on the STEM to STEAM movement is important. Come to some conclusions of the benefits of this idea, and then your job is going to be to name your campaign to create an awareness. You MAY NOT use "Stem to Steam"... Products needed on DAY ONE include the following to be used in BRANDING your individual program of awareness:
“[STEAM is] an education in getting your hands dirty, in understanding why you made what you made, and owning the impact of that work in the world. It’s what artists and designers do.”
“Growing up, I remember sitting around the television with my family, watching commercials like “Got Milk” or “Wasuuuup?” and thinking to myself, one day I’d like to be involved in making commercials.
My professional experiences have been in building engineering.
While earning my subsequent business degree, I took a required public speaking course. I remember our professor telling us, “This will be the most important course you will ever take. You will use these skills throughout your life.” Coming from an engineering background, I was a bit skeptical, but I soon realized the importance of communication. It’s an interpretative process; from the clothes you wear to the way you walk – you’re always communicating a message.
After receiving my associate’s degree in business, I transferred to a university where I am preparing to graduate in a few weeks with my degree in Communications after completing an internship with a local advertising agency. With the current economy, I have seen many businesses constrain individuality. Creating new advertising campaigns is an outlet that enables me to think abstractly.
There aren’t many boundaries within advertising; we do whatever it takes to get results. There is so much growth potential in new media. Literally, hundreds of billions are spent every year on advertising in the US alone. I am hungry to learn the ins and outs of the advertising/marketing field. I want to know what it is really like to pitch a campaign to a client. I hope to gain contacts and make relationships with people that will be long lasting. Surrounding myself with the right people is an important aspect in the professional world.”
NOTICE THE PATH THAT THIS PERSON TOOK ^^^
THEY WENT FROM ENGINEERING, REALIZING THAT THEY NEEDED A BUSINESS BACKGROUND, THEN GOT SOME TRAINING IN PUBLIC SPEAKING, AND SUDDENLY DEVELOPED A CAREER INTEREST IN ADVERTISING. WHAT IS IMPORTANT TO REALIZE HERE? IS THIS AN EXAMPLE OF STEM TO STEAM?
The Challenge: With so much emphasis being placed on the importance of getting a STEM (SCIENCE, TECHNOLOGY, ENGINEERING, MATHEMATICS) education, your job will be to create an awareness of a STEAM (adding ARTS to STEM) educational choice. Here is an important article that I would like for you all to read: http://stemtosteam.org/
CREATIVE BRAINSTORMING: Having a quick conversation and doing a bit of research on the STEM to STEAM movement is important. Come to some conclusions of the benefits of this idea, and then your job is going to be to name your campaign to create an awareness. You MAY NOT use "Stem to Steam"... Products needed on DAY ONE include the following to be used in BRANDING your individual program of awareness:
- NAME
- VECTORED LOGO (B/W and COLOR versions: 5x5" at 300 dpi.
- Another product that you will need to produce is a POSTER 18x24"and a corresponding
- WEB PAGE that continually introduces people to successes in the world of STEAM based programs (like the one at this location: MOUSE )
“[STEAM is] an education in getting your hands dirty, in understanding why you made what you made, and owning the impact of that work in the world. It’s what artists and designers do.”
— John Maeda, President, Rhode Island School of Design
Thursday, May 28, 2015
Graphic Design and Illustration Studio / Assessment
Here is the survey that we discussed during class yesterday (Thursday)
If you are present in the studio today (Friday) please take a moment to write your responses and forward them in a word document to me at adteacher@ymail.com
Just so you know, I will also forward these to our front office so they can read and assess your answers.
SELF ASSESSMENT SECTION:
1. a.) Think about all aspects of the class from interactions with your studio mates to interactions with the teacher as well as the completion of your individual class/project assignments. What do you think that you got better at during the course of this class, and what do you think you needed to work harder on?
b.) Is there anything that Mrs. Harman might have done to help you get further along as a student of graphic design? What did she do that seemed really helpful, if anything?
2. a.) If you have particular art / design / creative / presentation strengths, what do you think that you could do to use them in a job?
b.) Have you learned anything new this semester about yourself?
c.) What are the things that being in a collaborative studio environment has helped you to understand better?
d.) What has been your own personal favorite part of this class and of the general atmosphere at Career Center East in general?
e.) What specific things have you not enjoyed about being a student at Career Center East?
CLASS ASSESSMENT SECTION:
1. a.) Are there some specific individuals in the class that you have particularly grown to admire, and if so, who? What are the things that you admire about that particular person? Is this a personal friendship or is it more of a professional admiration?
b.) What quality makes a great student?
c.) What quality makes a great teacher?
2. Would your recommend this class to anyone else? What is the main reason that you would or would not recommend the class? Anything else you feel would help Mrs. Harman with her teaching style or the content of the class?
Some yes or no questions:
Thank you for your thoughtful responses and for becoming a significant part of the studio here at Career Center East Graphic Design + Illustration Studio.
If you are present in the studio today (Friday) please take a moment to write your responses and forward them in a word document to me at adteacher@ymail.com
Just so you know, I will also forward these to our front office so they can read and assess your answers.
SELF ASSESSMENT SECTION:
1. a.) Think about all aspects of the class from interactions with your studio mates to interactions with the teacher as well as the completion of your individual class/project assignments. What do you think that you got better at during the course of this class, and what do you think you needed to work harder on?
b.) Is there anything that Mrs. Harman might have done to help you get further along as a student of graphic design? What did she do that seemed really helpful, if anything?
2. a.) If you have particular art / design / creative / presentation strengths, what do you think that you could do to use them in a job?
b.) Have you learned anything new this semester about yourself?
c.) What are the things that being in a collaborative studio environment has helped you to understand better?
d.) What has been your own personal favorite part of this class and of the general atmosphere at Career Center East in general?
e.) What specific things have you not enjoyed about being a student at Career Center East?
CLASS ASSESSMENT SECTION:
1. a.) Are there some specific individuals in the class that you have particularly grown to admire, and if so, who? What are the things that you admire about that particular person? Is this a personal friendship or is it more of a professional admiration?
b.) What quality makes a great student?
c.) What quality makes a great teacher?
2. Would your recommend this class to anyone else? What is the main reason that you would or would not recommend the class? Anything else you feel would help Mrs. Harman with her teaching style or the content of the class?
Some yes or no questions:
- The instructor provided clearly defined expectations in the online Course Description. Yes or no.
- The instructor used various teaching strategies that helped me learn. Yes or no.
- The instructor was responsive outside of class times either in person during scheduled hours, by appointment or communicated with me electronically (email, blog, etc.). Yes or no.
- I would enjoy taking another course from this instructor. Yes or no.
- I would recommend this class to a friend. Yes or no.
- The facilities and equipment were adequate for this course. Yes or no.
- Are you taking the advanced or practicum (next level) course? Yes or no.
- If you are not, why will you not be taking the advanced (next level) course?
- If you are, what do you hope to get from another experience here in our studio?
Thank you for your thoughtful responses and for becoming a significant part of the studio here at Career Center East Graphic Design + Illustration Studio.
"I've learned that no matter what happens, or how bad it seems today, life does go on, and it will be better tomorrow. I've learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights. I've learned that regardless of your relationship with your parents, you'll miss them when they're gone from your life. I've learned that making a "living" is not the same thing as making a "life." I've learned that life sometimes gives you a second chance. I've learned that you shouldn't go through life with a catcher's mitt on both hands; you need to be able to throw something back. I've learned that whenever I decide something with an open heart, I usually make the right decision. I've learned that even when I have pains, I don't have to be one. I've learned that every day you should reach out and touch someone. People love a warm hug, or just a friendly pat on the back. I've learned that I still have a lot to learn. I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
- Maya Angelou
Wednesday, October 22, 2014
Test in a Box: Mid Term Exam
First Year: You will do an 8in by 10in / 300 dpi resolution image. It will be a magazine advertisement. The most important thing is the concept for the ad. The other thing that is very important is the execution of the ad. You will choose your products last, after the Advanced and Practicum students.
You have the entire period to complete the ad for the product that you choose. Send it to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname.jpg". Please send it by 10:55 to be sure that there are no problems with emailing.
Advanced: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi of a second product. I do not care if you do the billboard first or the magazine ad. Remember, concept is key. Also remember, there should not be more than seven words on a billboard for maximum impact and readability.
You have the entire period to complete the ad and billboard for the products that you choose. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Please send these by 10:55 to be sure that there are no problems with emailing.
Practicum: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi of a second product. You will end with a third product that will have a web banner leaderboard done at 728px by 90px. It may be animated or un-animated. I do not care which of the three you do first. Remember, concept is key. Also remember, there should not be more than seven words on a billboard or a leaderboard for maximum impact and readability.
You have the entire period to complete the products. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Send the leaderboard as "yourlastname_leaderboard.jpg" (or a .gif if they are animated.) Please send these by 10:55 to be sure that there are no problems with emailing.
You have the entire period to complete the ad for the product that you choose. Send it to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname.jpg". Please send it by 10:55 to be sure that there are no problems with emailing.
Advanced: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi of a second product. I do not care if you do the billboard first or the magazine ad. Remember, concept is key. Also remember, there should not be more than seven words on a billboard for maximum impact and readability.
You have the entire period to complete the ad and billboard for the products that you choose. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Please send these by 10:55 to be sure that there are no problems with emailing.
Practicum: You will do a magazine ad at 8in by 10in / 300 dpi resolution. You will also do a billboard at 4in by 10in / 300 dpi of a second product. You will end with a third product that will have a web banner leaderboard done at 728px by 90px. It may be animated or un-animated. I do not care which of the three you do first. Remember, concept is key. Also remember, there should not be more than seven words on a billboard or a leaderboard for maximum impact and readability.
You have the entire period to complete the products. Send these to Mrs. Harman at adteacher@ymail.com when you finish as a .jpeg file - name it "yourlastname1.jpg" or "yourlastname2.jpg". Send the leaderboard as "yourlastname_leaderboard.jpg" (or a .gif if they are animated.) Please send these by 10:55 to be sure that there are no problems with emailing.
Wednesday, January 15, 2014
Fall Semester 2015-16 Final Exam
Please respond to these questions and submit back via email to adteacher@ymail.com. Put your name and FINAL EXAM ESSAY in the subject line of the email.
SELF ASSESSMENT SECTION:
1. a.) Think about all aspects of the class from interactions with your studio mates to interactions with the teacher as well as the completion of your individual assignments. What do you think that you got better at during the course of this class, and what do you think you needed to work harder on?
b.) Is there anything that Mrs. Harman might have done to help you get further along as a student of graphic design? What did she do that seemed really helpful, if anything?
2. a.) If you have particular strengths, what do you think that you could do to use them in a job?
b.) Have you learned anything new this semester about yourself?
c.) What are the things that being in a studio has helped you to understand better?
d.) What has been your own personal favorite part of this class and of the atmosphere at Career Center East in general?
e.) What specific things have you not enjoyed about being a student at Career Center East?
CLASS ASSESSMENT SECTION:
1. a.) Are there specific people in the class that you have particularly grown to admire, and if so, who? What are the things that you admire about that particular person?
b.) What quality do you feel makes a great student?
c.) What quality do you feel makes a great teacher?
2. This is the FINAL question...would your recommend this class to anyone else? What is the main reason that you would or would not recommend the class? Anything else you feel would help Mrs. Harman with her teaching style or the content of the class?
Thank you for your thoughtful responses and for becoming a one of a kind, significant part of the studio here at Career Center East Graphic Design + Illustration.
SELF ASSESSMENT SECTION:
1. a.) Think about all aspects of the class from interactions with your studio mates to interactions with the teacher as well as the completion of your individual assignments. What do you think that you got better at during the course of this class, and what do you think you needed to work harder on?
b.) Is there anything that Mrs. Harman might have done to help you get further along as a student of graphic design? What did she do that seemed really helpful, if anything?
2. a.) If you have particular strengths, what do you think that you could do to use them in a job?
b.) Have you learned anything new this semester about yourself?
c.) What are the things that being in a studio has helped you to understand better?
d.) What has been your own personal favorite part of this class and of the atmosphere at Career Center East in general?
e.) What specific things have you not enjoyed about being a student at Career Center East?
CLASS ASSESSMENT SECTION:
1. a.) Are there specific people in the class that you have particularly grown to admire, and if so, who? What are the things that you admire about that particular person?
b.) What quality do you feel makes a great student?
c.) What quality do you feel makes a great teacher?
2. This is the FINAL question...would your recommend this class to anyone else? What is the main reason that you would or would not recommend the class? Anything else you feel would help Mrs. Harman with her teaching style or the content of the class?
Thank you for your thoughtful responses and for becoming a one of a kind, significant part of the studio here at Career Center East Graphic Design + Illustration.
"I've learned that no matter what happens, or how bad it seems today, life does go on, and it will be better tomorrow. I've learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights. I've learned that regardless of your relationship with your parents, you'll miss them when they're gone from your life. I've learned that making a "living" is not the same thing as making a "life." I've learned that life sometimes gives you a second chance. I've learned that you shouldn't go through life with a catcher's mitt on both hands; you need to be able to throw something back. I've learned that whenever I decide something with an open heart, I usually make the right decision. I've learned that even when I have pains, I don't have to be one. I've learned that every day you should reach out and touch someone. People love a warm hug, or just a friendly pat on the back. I've learned that I still have a lot to learn. I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
- Maya Angelou
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